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Strategy Bitcoin treasury stressUpdate 12 of 14
Strategy CEO Sets BTC Buy Trigger

Strategy CEO Outlines BTC Debt Risk Threshold, Signals Resumption of Purchases When STRC Hits $100 Par

BitcoinJul 16, 2026

Strategy is overhauling its Bitcoin treasury model — abandoning its 'never sell' posture, pausing purchases, and restructuring capital amid mounting unrealized losses and STRC preferred stock stress.

Strategy's CEO stated the company's debt structures only present concerns if Bitcoin falls below $10,000 and confirmed the company remains a committed Bitcoin buyer. He separately indicated Bitcoin purchases will resume once the STRC preferred stock reaches its $100 par value. The CEO also addressed equity volatility concerns and signaled a conditional willingness to sell Bitcoin if required.

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