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Strategy's $8B Loss, First BTC Sales

Strategy's $8B Loss, First BTC Sales

BitcoinAug 1, 2026

Strategy is overhauling its Bitcoin treasury model — abandoning its 'never sell' posture, pausing purchases, and restructuring capital amid mounting unrealized losses and STRC preferred stock stress.

Strategy reported an $8.22 billion Q2 loss, almost entirely an unrealized markdown on its 843,775 BTC as bitcoin fell below the company's average cost. It confirmed its first bitcoin sales in four years — about $218 million year-to-date under a new monetization program funding preferred-stock dividends — while pausing purchases to build a $3.75 billion reserve covering roughly two years of obligations. Saylor targets September for the STRC preferred, which fell as low as $74.57 against $100, to recover before issuance restarts.

Strategy: the flywheel runs in reverse

When Strategy sold bitcoin for the first time in four years, the "never sell" identity ended with it. This week's earnings showed what replaced it. An $8.22 billion quarterly loss, almost all of it a paper markdown as bitcoin fell below the company's average purchase price. A stack of 843,775 coins worth $54.8 billion that cost $63.7 billion. And a machine, finally visible in full.

The machine works like this. Strategy issues preferred shares that pay cash dividends, and uses the proceeds to buy bitcoin. In a bull market that's a flywheel — the stock rises, issuance gets cheaper, the stack compounds. But dividends are owed in dollars whether bitcoin rises or not, and the obligation has grown from $217 million last year to a projected $904 million this year. So the flywheel now runs backwards. Buying has been paused for five straight weeks. Roughly $218 million of bitcoin has been sold to fund dividends. A $3.75 billion cash reserve has been built, covering about two years of obligations. None of this was a bitcoin call. It was a balance-sheet patch.

The telling part is that it's now written policy. A framework adopted in June authorises bitcoin sales for three purposes — dividends, the cash reserve, debt — whenever selling beats issuing shares. Saylor said the quiet part on the last call: sell some bitcoin to pay a dividend "just to inoculate the market." The taboo didn't break under pressure. It was retired on purpose. The company's counter-stat, that it bought 48 times more bitcoin than it sold this year, is true and beside the point. What changed isn't the magnitude. It's that the direction now has an official reverse gear.

None of this is a bear case on bitcoin. It's a plain description of what Strategy has become — a leveraged machine racing its own compounding liabilities, selling small pieces of the treasure to service the debt that bought it. And the race now has a date. Saylor has given STRC, the preferred stock funding the whole engine, until September to climb back from $74 toward its $100 par so issuance can restart. If it gets there, the flywheel spins forward again. If it doesn't, the reverse gear gets more use. Either way, our story timeline will be here.

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