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Strategy Bitcoin policy unravelsUpdate 19 of 20
Strategy Back in the Black — By 2%

Strategy Back in the Black — By 2%

Verified · 22 Aug 2026BitcoinAug 22, 2026

Strategy is abandoning its 'never sell' Bitcoin posture, selling BTC to fund dividends and rebuild cash reserves while its preferred stock, share price, and accumulation model face mounting stress.

Bitcoin's rally above Strategy's average acquisition price of roughly $75,385 moved its 840,447-BTC position from a previously reported $13 billion unrealized loss to an unrealized gain outlets put at $1.4–2 billion, depending on the price at the time of writing. MSTR shares rose about 32% over three days, and its STRC preferred hit a two-month high, approaching the $100 par level Saylor targeted for September, per The Block.

Strategy: that's not a profit, it's weather"

A $1.4 billion paper profit on 840,447 coins sounds like vindication. It's a gain of about 2%.

Bitcoin rose above the average price Strategy paid — around $75,385 — and the whole position flipped from red to green in a few days. A stack this size sitting a razor's width above its cost swings billions on small moves in the price. The $13 billion loss in July and this profit are the same position seen from opposite sides of one number.

The thing that actually matters happened quietly alongside it. STRC — the preferred shares Strategy has been selling stock and coins to defend — climbed back toward the $100 level Saylor said it would reach by September. That was the promise the whole flywheel was pulled apart to keep, and the market just handed it to him.

Nothing was earned. The dividends still come due in dollars that don't care which way the price moved this week. A profit you can lose again by Tuesday isn't a foundation. It's weather — and the September test arrives whatever the weather does.

6 sources