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Strategy Bitcoin treasury stressUpdate 8 of 14
Strategy Sells BTC, Eyes Bigger Buy

Strategy Sells BTC, Eyes Bigger Buy

BitcoinJul 7, 2026

Strategy is overhauling its Bitcoin treasury model — abandoning its 'never sell' posture, pausing purchases, and restructuring capital amid mounting unrealized losses and STRC preferred stock stress.

Strategy sold 3,588 BTC for approximately $216 million, its largest single sale to date, following the introduction of its Digital Credit Capital Framework that ended the company's longstanding no-sell policy. Michael Saylor separately signaled a tactical nature to the sale with hints at a larger follow-on purchase, while Grayscale stated the sales should restore confidence in Strategy's financing structure and Jiang Zhuoer warned the full board-approved 20,000 BTC may ultimately be disposed of. Bitcoin's price fell up to 4% on the announcement before rebounding to $63,800, with the sale executed via OTC trades.

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