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Morgan Stanley Launches Stablecoin Reserve Product, Bitcoin ETF, and E*TRADE Spot Crypto
Institutional TransitionJul 23, 2026
Morgan Stanley expanded its digital asset business across three products: a stablecoin reserve offering, a spot Bitcoin ETF, and the launch of spot cryptocurrency trading on its E*TRADE platform. The moves add Morgan Stanley to the set of major TradFi institutions building direct retail and institutional crypto access infrastructure.
Multi-media snippets
Morgan Stanley's E*TRADE platform launches spot cryptocurrency trading
The Modern Investor